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PURE. TRANSPARENT. BEAUTY.
Beauty comes from within. That’s what we’ve always been told, right? So why do most skin care regimens only focus on our outer layer?

Naturally G4U (Good For You), was designed differently, with the philosophy that what you put in your body is just as important as what you put on it. We’ve created a holistic approach to skin care: Our nourishing serums, masks, and peels work hand-in-hand with nutrient-rich dietary supplements. The result? Your body is nurtured and renewed from the inside, giving your skin everything it needs to heal, regenerate, and reveal an outer glow.

About Us

When you support Women Owned businesses, you are investing in women’s economic empowerment, gender parity in commerce, vibrant communities, and the growth of the economy overall. Buying Women Owned is both socially conscious and economically sound.
Totally Clean, Totally Effective
We believe in pure, plant-based ingredients—not harsh chemicals. We worked with scientists to hand-pick vitamins, minerals, and essential oils that are clean and gentle, but that also work hard to target specific skin concerns.
We also believe in transparency. Our products list their key ingredients front and center, so you’ll always know what you’re putting in and on your body. (And importantly, what you’re not—we never use parabens, sulfates, aluminum, or added fragrances.)
Meet Our Experts
Dr. Jeffrey P. Hendricks
Dr.Jeffrey Hendricks MD, is the Chief Medical Advisor of the Alaska Spring Pharmaceutical Medical Advisory Board. Dr. Hendricks is a Medical Doctor with extensive training in nutritional biochemistry and epigenetics.
Christina Mahar
Christina Mahar, BS, MBA Product develope for natural and luxury skincare brands. Christina has been developing and formulating face, body, bath and wellness products for 23 years. She has created product lines or line extensions for 19 brands.